Bootcamp briefing 2023

Initial situation

The E.I.N.S Open Innovation Hub Creative Industries powered by Artivive/Belvedere invites you to create an augmented reality story that brings the story behind paintings to life with Artivive.

The animation should be 30-45 seconds long, accompanied by music, a narrative voice, and sound effects. The story should have the painting as a starting point and transport the viewer into the world of the painting. You can use various assets to build this experience: video, animations, images, 3D models, and sound. 

About Artivive

Artivive is the Augmented Reality platform where artists build the future of analog and digital art. Artivive’s community has more than 230k artists and creatives from 190 countries.

CREATIVE Guidelines

AUDIENCE

  • The animation should appeal to art enthusiasts, history buffs, and anyone who appreciates a good story.

  • The target audience are museum/gallery visitors and includes people of all ages.

CONCEPT

  • The animation should be based on the paintings and should aim to tell a story that goes beyond what is captured in the paintings.

  • The animation should bring to life the story behind the paintings and take the viewer on a journey into the world of the paintings.

  • The animation should use augmented reality to create an immersive experience that transports the viewer into the paintings.

  • Please check the list of paintings with their artwork briefs bellow! The story should be based on the descriptions delivered by the Belvedere Galleries.

MUSIC

  • The music should complement the narrative and the visuals of the animation.

  • The style of the music should match the era or theme of the paintings.

  • The music should be emotive and help to convey the story.

NARRATIVE

  • The narrative should be engaging and should bring the paintings to life.

  • The story should be based on the paintings but should go beyond it.

  • The narrative should be written in a way that is accessible to a broad audience and should be accompanied by a clear and concise script.

SOUND EFFECTS

  • The sound effects should be used to enhance the visuals and narrative.

  • The sound effects should be used sparingly and not overpower the music or narrative.

AUGMENTED REALTIY

  • The animation should use augmented reality to create an immersive experience that transports the viewer into the paintings.

  • The animation should be designed to work with Artivive to integrate the animation over the paintings.

TIMELINE

DELIVERABLES

  • The final deliverables should include a 30-45 second augmented reality animation, including music, narrative voiceover, and sound effects uploaded and tested with Artivive.

  • The file types compatible with Bridge are .jpg and .png files for images and any video files (eg .mp4, .gif, .MOV). For 3D objects, the files compatible are glTF and GLB.

  • For images and 3D objects, the maximum file size is 3MB. For videos, the maximum file size is 100MB. For the target image, the longer side must be between 380 and 8000 pixels.

  • The maximum total file size for the overall project is 3MB (this limit counts for up to 3MB for all non-video layers and up to 3 unique videos with up to 100MB each).

CONCLUSION

  • The animation should aim to create an immersive experience that brings the paintings to life.

  • The animation should be engaging and emotive and transport the viewer into the world of the paintings.

  • The final deliverables should be high quality and completed within the agreed-upon timeframe and budget.

AUGMENTED REALITY ARTWORK CHECKLIST

  • CONTENT STORYTELLING – what is the story you’re telling

  • LENGTH – how is the pacing, is the story coming over

  • AUDIO – music, voiceover, sound effects

  • ADD LINKS – add links for the user to learn more

  • TEST & ITERATE – test the integration, get feedback and improve

  • USER EXPERIENCE – how is the user experience in the exhibition

ARTWORKS BRIEF

Please find the following artworks with the link to the high-resolution image that can be used for the project. You should use the audio files from the audio guide as a brief for the animation. The files should also be integrated into the project as a narration for your work. The AR extension should be earnest and of high quality. Please be considerate of current affairs, minorities, and cultural differences not to offend anybody.

ARTIST

ARTWORK

EPOCH

COMMENT

AUDIO GUIDE

Meister des Friedrichsaltars

Middle Ages - Renaissance

Carved object

Johann Georg Platzer

Baroque

 

Franz Xaver Messerschmidt

Baroque

Bust

Johann Knapp

Biedermeier

 

Friedrich von Amerling

Biedermeier

 

Jacques Louis David

Biedermeier

CAUTION: Presentation as a victorious warrior - considering the current political situation

Giovanni Segantini

Vienna around 1900

No trivialization of the theme through AR

Claude Monet

Vienna around 1900

 

Adolf Hölzel

Transition to Modernity

 

Contact

The main contact persons for the project are Prof. Franz Fidler and Prof. Thomas Moser from the UAS St. Pölten as well as Sergiu Ardelean from Artivive.

About us

E.I.N.S. HUB

The E.I.N.S. Open Innovation Hub for Creative Industries & Digital Media at St. Pölten University of Applied Sciences is led by Franz Fiedler and Thomas Moser. The Hub functions as a catalyst for creativity, innovation and growth in the creative industries and in the field of digital media in St. Pölten and on a European level.

It offers a range of activities in the field of entrepreneurial education, networking and matchmaking and support for start-ups. The Hub works in close connection with the thriving ecosystem for innovation and entrepreneurship in St. Pölten, offering opportunities for networking between the city of St. Pölten and the St. Pölten University of Applied Sciences. It supports accessing state-of-the-art facilities, training, workshops or hackathons - connects with mentors, provides networking opportunities and resources to support the development of new ideas, products, services and business models.

The Hub is part of the project E.I.N.S., the E³UDRES² Entrepreneurship and Innovation Network for Smart and Sustainable European Regions, funded by the EIT HEI Initiative. E.I.N.S. promotes that results from teaching and research contribute to new marketable products and services through business start-ups and other forms of knowledge transfer.  

More about E.I.N.S. Hub

Artivive

Artivive was founded by Sergiu Ardelean and Codin Popescu in January 2017 in Vienna, Austria. The company has built a highly motivated and creative team of professionals and senior developers to help us become the augmented reality solution for artists and creatives.

Artivive is an AR tool that allows artists to create new dimensions of art by linking classical with digital art. The digital layer opens doors to a whole new world of possibilities. Artists can take visitors on a journey through time, explain what lies underneath, enhance the art with animations, or show how the artworks were made.

More than 200.000 users are creating artworks with Artivive and are having exhibitions in 100 countries. For museums, exhibitions, galleries, and other art institutions Artivive offers a new and innovative way for the audience to interact with exhibitions.

Visitors only have to use their smartphones or tablets in order to experience the layer of augmented reality.

Please check the case studies to see Arvivive’s collaborations from around the world on YouTube.

More about Artivive